2025 is almost a wrap, and this year delivered major aesthetic energy, from the fisherman-inspired wave of rugged knits and coastal texture, to the rise of supper clubs and curated gatherings.
As we look ahead to a new year, shoppers are continuing to refresh their homes and wardrobes with pieces that feel personal, expressive, and built to last – while finding new ways to mark the moments that matter the most.
And to help guide that inspiration, we’re not just revealing our much-anticipated Color of the Year, we’re also dropping our first-ever Texture of the Year.
Meet Etsy’s 2026 Color of the Year: Patina Blue
Patina blue is one of those shades that just instantly makes you exhale. Inspired by copper’s natural aging process, it embodies the quiet magic of change and the way materials evolve as they’re lived-in and loved. The hue reflects a growing appreciation for pieces that wear in, not out—which helps explain why searches for “blue copper” have surged more than 3x. Patina blue brings a calm confidence to any space, whether your style leans more modern, vintage-inspired, or somewhere in between.
Pro Tip: Want Patina Blue to really pop? Pair it with warm metals. A touch of copper or brass highlights the color’s naturally weathered look perfectly.
And for the first time ever…Etsy’s 2026 Texture of the Year: Washed Linen
Texture has always played a huge role in how people experience their homes and wardrobes. Now, after years of hyper-polished, ultra-curated interiors, there’s a clear appetite for textures with natural variation, and washed linen has emerged as the standout of the moment, with searches for linen clothing skyrocketing over 1,200%. It captures the tactile shift we’re seeing everywhere, one that leans into comfort, softness, and quiet luxury without losing the character that makes handmade pieces special. This season’s take on linen feels softer and more relaxed than past iterations: a lived-in drape, a gentle break-in over time, and subtle tonal variations that add depth and dimension.
From bedding to apparel, washed linen stretches across categories with an easy, effortless softness shoppers can’t resist. Think texture-forward neutrals, serene palettes, and that subtly rumpled look that whispers, “I have taste, I just don’t have to try too hard.”
Pro Tip: Linen loves contrast. Pair it with structured pieces like a crisp jacket or a polished bag to give that relaxed texture a more elevated feel.
Explore these trends and more at etsy.com/trends.
*All search data in this article is as of November 3, 2025 and based on searches in the last three months compared to the same time last year.