Having worked as a freelance print designer and avid collector of vintage artworks for many years, Kim decided to set up his own label in 2011, specializing in retro, beautiful & economical home decor prints that capture his love for nature, travel, animals, and tradition.

Working from a garage in his parent's home in Los Angeles, Kim started to sell a few of his designs on Etsy, to see if he could make some extra money over the Christmas period. To his dismay within a couple of weeks, the small collection had sold out and so decided to make the next batch slightly bigger.

With items starting to sell continuously, Kim was able to reinvest his earnings and expand the collection. Since then he has seen the collection grow. Kim now resides in Diamond Bar, California where he lives and has a studio. He is joined by his wonderful daughter Paige and her cat Tobby.