How it all started...
In December 2021, I walked into a shop in India as I was getting ready to go back to New York.
After buying a few Cashmere shawls, the shop owner invited me to the back of the shop to show me a “very special piece” that he thought I was going to love.
And there was the coat (pictured in this section) hanging inside a beautiful wooden closet. The second I saw it, I fell in love with it, and of course, made my purchase.
The coat stood out. Every single day. And more importantly, made me feel amazing.
StandAwt was born from a culmination of drastic events that happened in 2022 where I decided to walk away from my tech startup in April 2022 and go to India for a healing journey and a proper break.
StandAwt was born while I was taking a Vipassana Meditation course silent retreat in Dehradun, India. I decided there and then to visit the tailor in Pushkar, start making these coats together, and share their magic with the world.
And the best part is, my coat turned out to be the very first piece that my tailor ever made.