Our Story
ABouT Trading was born from three friends, a shared passion for entertainment and the belief
that we could build something of our own.
Before starting ABouT Trading, we spent years working together at one of the UK's largest online entertainment retailers.
Between us, we have over 30 years of experience across ecommerce,
sourcing, technology, data, pricing and marketplace growth.
Throughout our time working together, we weren't just employees, we were problem solvers,
innovators and builders. We created new ideas, developed better ways of working and helped
drive commercial growth through the combination of technology, data and industry knowledge.
Our combined strengths make us a powerhouse of a team.
From commercial strategy and data
analysis to technical systems, automation, sourcing and product expertise. We have spent
years understanding what makes an online retailer successful.
Over time, we realised something, the same ideas, ambition and dedication that helped grow
someone else's business could be used to build our own.
That is why ABouT Trading was created.
Our goal is simple, to create an entertainment retailer built around great products, competitive
pricing and an exceptional customer experience. We want to give customers access to the
products they love at prices they can feel confident about, while continuously improving how
we source, process and deliver those products.
We know what great ecommerce looks like because we've spent years building it. Now we're
using that experience to create something new.
ABouT Trading is only at the beginning of its journey.
Our ambition is to grow into a destination for entertainment products, with future specialist areas such as ABouT Gaming and ABouT Merch.
Wherever the journey takes us, our focus will remain the same: finding great products,
offering great value and delivering a service our customers can trust.