- A T H A R - High quality, great performance
Because it was quite challenging to find quality tools, my obsession with wood is the thing that made me design and develop my own tools with which I started the art of Arabic Calligraphy.
Joining the field of wood at an early stage of my life paved the way for a good many great experiences. It is worth noting that a good Arabic Calligraphy artwork requires both, proper selection of materials and good crafting skills. I was not worried about the first part because, as I mentioned earlier, my obsession with wood helped me make better decisions.
A group of Calligraphers, who come from different cultures and backgrounds, appreciated, and understood at once my special interest in Arabic Calligraphy. Through their serious attention to my work, which was articulated through testing and feedback, my interest has evolved to an extent that was not expected. Since 2017, we decided to work as a group, and we chose the name “Athar” for our brand. “Athar” means “affect,” “impact,” or “influence positively,” since Arabs have positive connotations associated with the word. And that’s our principle: we believe that what we do affects the souls of the beholders regardless of their ethnicity, language or religion.
