Being Store Story
My name is Hanneke Wetzer and I'm the proud owner of the BeingStore.
I live and work at Strijp-S, a former Philips factory in Eindhoven, the Netherlands. Without Philips, Eindhoven would probably still be a collection of a couple of tiny villages. Because of the great employment that the company created, Philips turned the small village of Eindhoven into a city. But precisely when Philips left for Amsterdam and many other places around the world, the multinational made it possible for former industrial area Strijp-S to flourish again. Now Strijp-S is even growing bigger, as the new cultural heart of Eindhoven.
In the BeingStore I sell a peepshow of minimal, aesthetic, surreal Beings, drawings I directly make on paper without knowing the end result. For me it's a daily journey through my creative brain and every day I keep on surprising myself. After exhibiting 366 Beings (all Beings from year 2016) I started selling them. Because I noticed people really loved 'm, I kept on making them daily and started the BeingStore on Etsy.
At Strijp-S I have a studio to work in, but my Beings are mainly made home as a daily morning ritual. Enjoying a coffee and the stubborn curiosity of my cat I create new human beings on my large wooden table. I don't make a sketch, I draw directly on paper and I challenge myself by the rule It's not obliged to throw a Being away, so the making involves hyperfocus and allows surprises. Funny fact: one of my Beings contains a saliva slobber from my cat, a welcome dissonant ;-)
My special skills are my inexhaustible source of creativity in minimal forms, and the firmness of my drawing hand. My Beings daily provide me with a zen meditation experience.
