Bundle Joy Project
BundleJoy Project™ was inspired by my mom, who spent nearly 30 years at Mattel and had a knack for spotting delightful toys. She inspired our very first Joy Bear™. Joy Bears™ are adorable plush purse charms and keychains, thoughtfully hand assembled with love. Each one is a collectible.
We began making these little bears together to keep her creativity active, enjoy meaningful time together, and give her something special to look forward to. Although the bear is at the heart of our story, we also wanted to find a way to share that joy with our community.
Through our BundleJoy Drops, we donate thoughtfully assembled bundles to kids and older adults throughout the year. Each bundle includes engaging activities, small comforts, and a handwritten card — a personal reminder that someone is thinking of them.
A portion of the profits from every Joy Bear™ helps fund these donation drops, and we occasionally include a few Joy Bears™ as extra gifts.
Our purpose is simple: to help people feel valued, remembered, and loved.
