Handcrafted keepsakes for the soul—designed to help you and your loved ones feel seen, heard, and deeply loved.
Hi, I'm Asli, the maker behind ButterLu! 👋
I grew up near the Mediterranean, and some of my earliest memories are of working alongside my dad — a civil engineer — making frames together, his architectural drawings scattered beneath our wood pieces with the ocean just outside our window. I was seven years old, and I didn't know it yet, but those moments were planting the seeds for everything I'd one day build.
ButterLu actually started with a completely different dream — I named it after my two daughters' nicknames, Butter and Lu, and originally thought I'd be filling it with little girls' hair accessories. Life had other plans! In 2015, I found my way back to wood and frames, and I haven't looked back since.
Eleven years on Etsy later, I'm still just as excited to make something beautiful for someone I've never met. I live near Houston, Texas with my husband (my absolute best friend) and our four kids — two of them grown and out of the house now, which still catches me off guard some days. These days I don't do it all alone — I'm lucky to work alongside a small team who feel like family, and together we get to pour care into every single order.
Every frame is thoughtfully made with real life in mind — whether it's a gift for an expecting mother, a grandma-to-be, a milestone birthday, a first day of school, or a way to hold onto someone you love. I'm drawn to beautiful things, and I love knowing that what we make will live in someone's home for years to come.
Every frame is produced using a printing process I've carefully perfected — because quality isn't something I'm willing to compromise on. When your order arrives, I want you to feel proud handing it over, and I want the person who receives it to keep it forever.
🤍 Today, ButterLu is trusted by over 100,000 customers nationwide, with 15,000+ five-star reviews from people who return to us for quality, meaningful personalization, and a shopping experience built on genuine care.
✨ When you shop with ButterLu, you can expect:
✨ Handmade, personalized frames crafted with real care
✨ Fast, friendly customer service from our small but mighty team
✨ Carefully packaged orders with attention to every detail
✨ A small business built on trust, quality, and over a decade of experience
My love language is giving gifts, so I poured that into building a shop full of things I truly believe in. These aren't just frames — they're keepsakes waiting to happen. 🤍
Thank you so much for being here. It means everything.
🛍 Shop our collection:
www.butterlu.etsy.com
🤍 Follow along:
Instagram: @boutiquebutterlu
TikTok: @boutiquebutterlu
Pinterest: @boutiquebutterlu
Website: www.butterlu.com
XO,
Asli 🤍
Founder & Maker
