ButtonandFern

PRIVACY POLICY — ButtonandFern

Last updated: April 2026

Hi! I'm Erica, the owner of ButtonandFern. I take your privacy seriously, and I want you to feel comfortable shopping with me and signing up for my updates. This policy explains what personal information I collect, why I collect it, and how I protect it — especially for my customers in the European Union under the General Data Protection Regulation (GDPR).

WHAT INFORMATION I COLLECT

When you place an order, contact me, or sign up for my email list, I may receive the following personal information:
- Your name
- Your email address
- Your shipping address (for orders)
- Your phone number (if provided for shipping purposes)
- Your payment information (processed securely by Etsy — I never see or store your full payment details)

I may also collect your email address in person at markets, craft fairs, and other events if you voluntarily sign up for my mailing list.

I do not collect any information beyond what is needed to fulfill your order, provide customer support, or send you updates you've opted into.

WHY I COLLECT THIS INFORMATION

I use your personal information for the following purposes:
- To fulfill and ship your order
- To communicate with you about your order (shipping updates, questions about your purchase)
- To respond to messages or inquiries you send me
- To send occasional email updates about new products, shop news, or promotions (only if you've signed up for my mailing list)
- To comply with legal obligations (such as tax reporting)

HOW I COLLECT YOUR INFORMATION

- Through Etsy: When you place an order or send me a message, Etsy provides me with the information needed to fulfill your purchase.
- In person: At markets, craft fairs, and events, I may collect your email address if you voluntarily sign up for my mailing list. By providing your email at an event, you consent to receiving occasional updates from me.

LEGAL BASIS FOR PROCESSING (GDPR)

Under the GDPR, I rely on the following legal bases:
- Contract fulfillment: Processing your data is necessary to fulfill your order and deliver your purchase.
- Legitimate interest: I may use your contact information to respond to inquiries or resolve issues with your order.
- Legal obligation: I may retain certain records as required by tax or other applicable laws.
- Consent: I send marketing emails (like new product announcements or shop updates) only to people who have opted in — whether through an in-person sign-up or an online form. You can withdraw your consent and unsubscribe at any time.

HOW I SHARE YOUR INFORMATION

I do not sell or share your personal information with third parties for their marketing purposes. I may share limited information with:
- Etsy: As the platform that hosts my shop, Etsy processes transactions and may have access to your data per their own Privacy Policy.
- Email service provider: I use a third-party email platform to manage my mailing list and send updates. Your email address is stored securely with this provider and is used solely to send you communications from ButtonandFern.
- Shipping carriers (such as USPS): Your name and shipping address are shared solely to deliver your order.
- Tax authorities: As required by law.

DATA RETENTION

I retain your personal information only for as long as necessary to fulfill your order, provide customer support, and comply with legal obligations. Order records may be kept for up to 7 years for tax purposes as required by US law. If you unsubscribe from my mailing list, your email address will be removed from active mailings, though some records may be retained to honor your opt-out preference.

YOUR RIGHTS

If you are in the European Union, you have the right to:
- Access the personal data I hold about you
- Request correction of inaccurate data
- Request deletion of your data (subject to legal retention requirements)
- Object to or restrict certain processing of your data
- Request a copy of your data in a portable format
- Withdraw consent at any time (including unsubscribing from emails)

For all buyers, you can:
- Unsubscribe from marketing emails at any time using the unsubscribe link in any email
- Contact me to request access to, correction of, or deletion of your data

To exercise any of these rights, please contact me through Etsy Messages or email me at hello@buttonandfern.com. I will respond to your request within 30 days.

DATA TRANSFERS

Because I am based in the United States and ship internationally, your personal information may be transferred to and stored in the US. By placing an order or signing up for my mailing list, you acknowledge this transfer. I take reasonable steps to ensure your data is treated securely.

DATA SECURITY

I take reasonable precautions to protect your personal information. Payment processing is handled securely by Etsy — I never have access to your full credit card or payment details. My email list is stored securely with a reputable email service provider. I limit access to your personal information to what is necessary to fulfill your order and communications.

CHANGES TO THIS POLICY

I may update this privacy policy from time to time. Any changes will be reflected on this page with an updated date.

CONTACT ME

If you have any questions or concerns about this privacy policy or how your data is handled, please reach out:
- Etsy Messages: etsy.com/shop/buttonandfern
- Email: hello@buttonandfern.com