Cute enough to wear all day. Cozy enough to never take off.
Hi guys!! I’m Kaitlyn, the founder of By Bobbie. ♡
I’m the kind of person who changes into pajamas the second I get home and, if I have nowhere to be, will happily stay in them all day.
I started By Bobbie because I wanted sleepwear and loungewear that felt made for actually living in. Pieces that are super soft and comfortable, but also cute, playful, colorful and a little unexpected. The kind of thing that makes you happy when you see it in your drawer and still makes you feel cute even when you’ve been home all day.
By Bobbie is for slow mornings, work-from-couch days, movie nights, bath time, bedtime, lazy Sundays and all the little moments in between.
Designed in NYC, each collection is its own happy little world of prints, colors and thoughtful details, with coordinating pieces for women, kids and babies so you can share the coziness with the people you love. My goal is to make everyday comfort feel happier, prettier and more special, without making it feel precious or unaffordable.
And the name? Bobbie is my childhood nickname. When my brother was little, he couldn’t say “baby,” so he called me “Bobbie” instead. It stuck, and it’s what my family still calls me today.
By Bobbie feels like a little piece of home to me, and I hope it can become part of yours too. Thank you for being here and for letting us be part of your coziest moments. ♡
With love,
Kaitlyn