Design enthusiast, since 1978!
Hi, I’m Jenny from Minnesota, and I’m the designer behind Calm & Blue Designs. That’s me in the well-worn Swan Lake shirt, a favorite I wore so often my nickname was “the Swan Lake Kid.” The shirt was hand-made with those fuzzy letters so popular in the 1970s, and I still love that nostalgic, personal, made-with-care feeling.
I’ve been designing for nearly 30 years for brands big and small, and my favorite thing is creating original apparel, home goods, and printed items that express what I love most, lakes, Minnesota life, and a little everyday joy. While Calm & Blue has deep Minnesota roots, many of my lake designs are made for any lake, in any state, because lake people are lake people everywhere.
Everything you see here is designed by me, and produced one at a time, sustainably, not in fast-fashion bulk. You’ll find lake gear for family reunions and cabin weekends, along with my Blue Streak Collection, designs that reflect my values, inclusive, left-leaning, and proudly LGBTQ+ friendly.
If you like my style and need something custom, I’d love to collaborate!