Fashion that speaks your values
CheetahAuthentic is an exclusive & premium fashion & tech social enterprise. We design and retail exclusive and premium apparel for people who authentically care about our world and want to wear and share their values.
We sponsor the fastest mammal on Earth, the Cheetah. How?
Our Commitment: CheetahAuthentic Inc. has committed to donate 5% of all our revenues towards cheetah conservation, through preferred registered charities, as per our donation policy. The fashion industry is highly competitive & profits can be tight. That's what makes our commitment special.
Consequently, every time you purchase a CheetahAuthentic product, you make a difference by participating in funding cheetah conservation. Taking this action is one way to define yourself as someone who values "making a difference" and acts on this value. Also, by funding cheetah conservation efforts, we tangibly connect CheetahAuthentic's apparel & you to the cheetah.
The Cheetah is an icon, a living symbol, of values such as speed, agility, focus, performance and pursuit of goals. Whether it's in sports, business or simply life, our society places great importance on these values. These values may also resonate deeply for you in many areas of your life. Consequently, when you wear apparel that says "Cheetah Authentic" you communicate and signal to others what you value: speed, agility, focus, performance, pursuit of goals.
Our apparel allows you to communicate, wear and express your values.
That said, with less than 7100 cheetahs remaining across the world, this living icon is rare, vulnerable and racing towards extinction. Would it be acceptable to let this icon become extinct? Wouldn't it be quite hypocritical and contradictory to use or wear a cheetah logo to represent our values, without trying to conserve its existence in real life?
It's one thing to use the cheetah as a symbol, and it's another to care for it. We care about cheetah's conservation and we were created to make a difference. This is why we are named "CheetahAuthentic Inc."
We were born to make a difference.
CheetahAuthentic.
Fashion that speaks your values.