The brand was conceived within the realm of apparel, yet with a distinct and profound purpose. Our mission is rooted in the battle against the prevailing inequalities within our society, many of which stem from the burdens of societal norms.
Through color more, we aim to shatter these norms, while empowering individuals to embrace not only physical liberation, but also the freedom of thought. Our purpose goes beyond clothing; it's a movement towards a world where taboos are dismantled, and people are unapologetically themselves. Join us in this journey of redefining perceptions and embracing true liberation.