I'm a San Francisco native who spent 3 years driving the wild streets of this city as a MUNI bus driver. Every day, same uniform, same hat-and that never sat right with me. So, one day I stopped complaining and started making my own.
Passengers noticed. Friends wanted one. And somewhere between the morning routes and the afternoon rush, a maker was born.
What started as one hat turned into a full collection - hats, shirts and gear designed for people who actually care about how they look. Every piece carries a bit of SF in it. The grit, the soul, the heart of a city like no other.
I don't make mass-produced throwaway stuff. I make things I'd actually wear because that's exactly how this whole thing started.
If you're here, you've got good taste. Browse around, find your fit, and if something speaks to you - grab it. And if your friends ask where you got it, send them my way.
This shop runs on word of mouth and City pride.
Welcome aboard.