Dena DNA is the brand of licensed and board certified genetic counselor, Dena Goldberg Linder. Originally from the Chicago area, Dena attended the University of Illinois in Champaign-Urbana where she worked in a Molecular Anthropology lab studying ancestral genetics. After graduation, Dena moved out west to San Francisco to work in a Breast Cancer research lab at UCSF, but soon realized that she preferred working with people in a clinical setting. So, she attended the Genetic Counseling Graduate program at UC Irvine. Dena now lives in San Francisco, CA and works in the UCSF Cancer Genetics and Prevention Program.
Dena DNA's mission is to spread awareness of medical genetics and genetic counseling to the general public through media and marketing techniques not typically used by the medical community. Dena wrote her thesis on the awareness of genetic counseling services, so she started Dena DNA as a creative outlet while simultaneously spreading awareness. She hopes to inspire the next generation of genetics professionals by making genetics fun!
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Melanie on May 6, 2025
5 out of 5 starsMy daughter will love it as a genetic counselor graduation gift!
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Stephanie on Jan 30, 2024
5 out of 5 starsMy tram absolutely loved these! They're well made and great for Genetic counselors.
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Elise on Nov 25, 2023
5 out of 5 starsI was a Lab Tech Barbie for Halloween and this skirt was wonderful for my costume!
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Eunice on Mar 14, 2023
5 out of 5 starsMy daughter who just got her degree in genetic counseling lives her new bag! Thank you for fast shipping!
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Madison on Feb 28, 2023
5 out of 5 starsThis beanie is super comfy! It is a soft t-shirt like material that isn’t too hot.
About DenaDNAStore
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Shop members
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Dena Goldberg Linder
Owner, Designer
I’ve been interested in genetics since I was 6 when my youngest sister was diagnosed with Ring 18. Since then, my family has been active in the Chromosome 18 Research & Registry, and I lead Genetics 101 workshops for siblings.
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David Linder
Marketer, Operations
I was raised by a family of physicians, but chose to work in business and technology instead of medicine. I'm a data-driven analyst and enjoy helping small businesses succeed by growing their online presence and e-commerce channels.
Production partners
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Art of Where
Montreal, QC
Art of Where produces store items in their studio in Canada. AOW handles everything from the printing, sewing and quality control, and their knit fabrics are manufactured locally!
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Printful
Los Angeles, CA
This company does the manufacturing after I have designed the product. They ship the product directly to you.
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Pure Buttons
Medina, OH
PureButtons offers a growing number of promotional products, packaging types and fulfillment options. Let us help you plan your next promotion with all the services and possibilities PureButtons has to offer.
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