DesignByJoanLLC

Hello and welcome to my shop!

I’m Joan, the designer behind the fake cakes, cupcakes, and ice cream props you’ll find here. My creations are inspired by the timeless elegance of vintage Lambeth cakes, the romantic charm of coquette style, and the whimsical cottagecore vibes I hold dear. A love of all things pink, delicate, and feminine runs through many of the pieces I make bringing a sense of elegance and enchantment to parties, events, and home decor.

I live in beautiful upstate New York with my high school sweetheart and best friend, Steve. After 44 wonderful years of marriage, we’re grateful for every moment we share, especially as both cancer survivors. We’re also proud parents of two amazing children, and family means the world to me.

With over 40 years in business, creativity has always been my passion. Before starting my Etsy shop in 2015, I spent many years as a hairstylist and salon owner. I recently found a passion for faux food art design. What began with wreaths and floral arrangements has evolved into my deep love for creating unique, one-of-a-kind fake cakes and desserts.

A huge part of my business is my husband, Steve. He handles all of my packing and shipping, and with his years of experience, he's the perfect partner in getting my creations safely to you.

I’m constantly designing new pieces, so check back often to see my latest creations.

You can also follow me on Instagram, Facebook, TikTok and Pinterest for a peek into my creative work and process.

Thank you for stopping by—I'm so excited to share my passion for design with you!
Hugs,
Joan