From idea to dream
I felt like I wasn't doing the right thing...
Performing construction contracts, working as an industrial climber, managing construction crews, trading in window structures, etc., you can earn good money - but the understanding that this is not your business torments and torments and does not give any opportunity to enjoy work, from any kind result.
Doing what you want, when you want, expressing your creativity to the fullest, enjoying it - that's what I aspired to.
That is why, working in the construction industry, I did not refuse the offer to try selling embroidery products. Good acquaintances produced blanks for embroidery with beads and offered to take samples of goods for sale. I, as a trade manager, began to go to embroidery shops and offer products that ended up in my hands. It was then that I realized that exceptional quality, beautiful design, always lead to sales success. People began to apply again, the number of customers grew - this led to the creation of the site. It also led to the idea to create their own brand and enterprise producing the same excellent products that will be in demand.
And, of course, this led to a rethinking of my hobbies and what I did.
My wife Anna supported me in this, and soon the understanding came that we should work together. Thus, our family business was born.
What products to produce? How to determine its quality? What should be the quality? Lots of questions and no answers. Solid trial and error. We produce products by studying competitors and understand that for some reason they are successful, but nothing works out for us. So we realized that we need to produce our own, not to look at others. All power is in uniqueness. Even if we take ideas from competitors, our improvement makes everything we do unique.
We say "do it for yourself"! We do everything "as for ourselves"! That is why our products are loved by many of our customers.
Not everyone likes what we do, but the number of like-minded people is constantly growing. Many regular customers, many positive reviews. Time passes, we grow, work on mistakes, study demand, study needs and do “as for ourselves” - this is our goal, our mission.
We discovered ETSY with great pleasure - it became our "second wind", it expanded our audience, it allows us to develop and do what many people need.
Maybe you will find something for yourself...
Denis Bobkov
