Our Story – Hoadstore
Hi! We’re Chu Nguyen and Cong Lee — the duo behind Hoadstore.
I’m Chu, a label designer at a record company in London with a passion for creating designs that stand out and tell a story. For years, I poured my creativity into the music industry, but I always dreamed of launching something of my own — something wearable, expressive, and deeply personal.
My longtime friend Cong, a sales executive at a fashion company, shared that entrepreneurial spirit. With his insight into fashion trends and customer needs, and my creative direction, we decided to team up and turn our shared vision into reality.
That’s how Hoadstore was born — a place where unique, artful designs meet quality-crafted clothing. Every piece you see in our shop is thoughtfully designed by us and brought to life by our trusted production partner, who helps us with stitching and printing to ensure each item looks and feels amazing.
At Hoadstore, we believe in more than just clothing — we believe in self-expression, creativity, and originality. Thank you for supporting our journey and for wearing what we love to create.
— Chu & Cong
Hoadstore
