▼▼▼Cheerful decorations made by hand▼▼▼

Newcastle, Australia

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Note from shop owner

Last updated on Aug 4, 2022

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Heidi Adnum

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Heidi Adnum


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About HeidiAdnum

Sales 520
On Etsy since 2010

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Cheerful decorations made lovingly by hand in Australia.

A good handful of years ago I was living in London, UK. I was managing events in the UK and RoI but decided to take my career in a different path and launched my own business as a full-time freelance photographer. It was Christmas time and I was searching online for Domo cufflinks. I thought they would make the perfect comedy Secret Santa gift for a friend. Many of the search results led to Etsy.com but at the time I had no idea what that was.

Head-over-heels in love, I couldn't sign up fast enough. My collection of favourites grew every day and a short time later I was shopping on Etsy for handmade and vintage treasures to fit as many occasions as I could find. After a few months, I became a seller when I listed some of my photographs for sale. Every now-and-then a sale would come through and I would almost spin off my chair.

Shortly afterwards I borrowed a sewing machine from a friend and began sewing fabric bunting for fun and relaxation. I enjoyed it so much that I decided to list a small collection in my shop and Good Will Bunting® was brought to life!

Good Will Bunting® - a range of cheerful decorations lovingly made by hand in Australia - can now be found in the home, garden, office and parties of fabulous people all around the world, and custom designs have featured in campaigns by Ralph Lauren, Speedo and Cosmopolitan Magazine. If you'd like to learn more, visit www.goodwillbunting.com.au

Feeling very passionate about what Etsy meant to crafters, artists, and, in general, people like me, I wanted to become more involved. It was then that my enthusiasm for teaching craft photography was ignited. I photographed an Etsy UK meet up, began giving product photography tutorials, and wrote two articles for the Etsy Blog. A UK publisher found my articles and became interested in developing a book about photography for crafters.

Fast forward to today... My book has been published in the UK, USA + Canada, Australia + New Zealand, Japan, France, Hungarian, Romanian, and, soon, Simplified Chinese. I now regularly teach photography workshops designed especially for crafters.

I'm loving Etsy more than ever and I adore meeting the wonderful people in this marketplace. It's a great feeling to create and make, with love and care, items that my customers connect with and want to enjoy in their home, whether locally or from around the world.

I moved back home to Australia at the end of 2010. I married my sweetheart, Will, in 2011, and we moved into our first home in 2012. We're working on renovating the studio, and, when we do, I'll be sure to post some photos here for you to see.

I'm born and raised in the Hunter Valley, NSW, Australia, and so is Will. We feel at home here and are thrilled to be back, living and working in the place we love, pottering around in our garden and watching our two nephews grow.

If you'd like to learn a little more about me, visit my website www.heidiadnum.com

Thanks so much for visiting. Stay tuned!

Shop members

  • Heidi Adnum

    Owner, Maker, Designer, Curator

    Heidi works as a photographer and crafter. Her first book, The Crafter’s Guide to Taking Great Photos, was released in 2011. She lives in sunny Newcastle, NSW, Australia, with her husband.

Shop policies

Last updated on April 29, 2022
Thanks so much for visiting my shop! I'm really glad you're here and I hope you enjoy browsing around and find something you love.
Delighted and satisfied customers are my top priority. I try to achieve this by offering top quality products and excellent service.
Should you have any questions whatsoever, whether pre- or post-purchase - I would love to hear from you - contact me via Etsy convo or email at heidi [!at] heidiadnum.com

To read a little bit about me, take a look at my profile: http://www.etsy.com/shop/HeidiAdnum/about

If you're new to Etsy and would like to know how to make a purchase, try this page: http://www.etsy.com/help/article/339

▼ Good Will Bunting®
Good Will Bunting® is made lovingly by hand. All Good Will Bunting® listed in my shop is in-stock. At busy times it may be made-to-order but if that's the case I'll let you know in the listing. Custom designs and custom length requests are most welcome. All fabric is washed and pressed before sewing. Good Will Bunting® is created in a smoke- and pet-free environment.

Accepted payment methods

Paypal Visa Mastercard American Express Discover Apple Pay Klarna Giftcard
Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I gladly accept returns and exchanges
Contact me within: 7 days of delivery
Ship items back within: 14 days of delivery
I don't accept cancellations
But please contact me if you have any problems with your order.
The following items can't be returned or exchanged
Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns for:
  • Custom or personalized orders
  • Perishable products (like food or flowers)
  • Digital downloads
  • Intimate items (for health/hygiene reasons)
Returns and exchange details
▼ Your Satisfaction
Your satisfaction is my top priority. I try my absolute best to ensure that you love your purchase.
Should you have any questions about your order, please don't hesitate to contact me via Etsy convo or email at heidi [!at] heidiadnum.com
Most packages arrive at their new home without any problems at all. However, if you experience any issues with your order, please contact me as soon as possible (within seven days of receiving your order) so that we can work it out.
I want you to love your purchase, but in the rare case that you change your mind, regrettably, I can not issue a refund.

▼ For items damaged in the post
In the event that damage has occurred during transit, a refund will be issued.
Please make contact with me within 24 hours after the parcel arrives and send photographs of the damage. I need to pass these photographs onto the postal service as part of the claim for damages.

▼ For items lost in the post
Unfortunately, I can not issue refunds for orders that have become lost in the post. I will, however, be happy to help by lodging a claim with Australia Post. I will refund any compensation Australia Post provides to me.
Insurance and 'signed-for' post can be purchased at buyers request. Please convo me to arrange this before placing your order.

▼ Undeliverable items
Unfortunately, I can not cover the cost of re-delivery of any packages that are returned to me marked 'Undeliverable.' In this case I will contact you to arrange re-delivery. The buyer is responsible for the cost of additional postage.

▼ Anything else?
Please simply convo or email me at heidi [!at] heidiadnum.com I'd love to hear from you.
I accept the following methods of payment:

▼ Domestic/Australian Customers
- Credit of Debit card
- PayPal
- Etsy Gift Card
- Direct electronic/bank transfer (EFTPOS)

▼ International Customers
- Credit or debit card
- PayPal
- Etsy Gift Card

Simply select your preferred method of payment at checkout.

Please note, debit and direct electronic/bank transfer is not immediate. Debit and direct electronic/bank transfers can take one to two business days to clear. Your order will be dispatched when payment is cleared. Please keep this in mind for time-sensitive orders. Contact me with any questions.

After your order has been placed and I have received notification, I will always either get in touch via email/convo to confirm that I have received your order and I will dispatch soon, or, I will send you an Etsy Shipping Notification email to say that I've received your order and it's already on the way to you.
▼ Destinations & Carrier
All parcels are dispatched from Australia.
Domestic postage is by standard Australia Post.
International postage is by standard Airmail via Australia Post.
Express or rushed post is available for an additional cost.
Please note that standard shipping does not include insurance or tracking. Should you wish to arrange insurance or tracking, please contact me in advance of your purchase. Insurance and/or tracking is available for an additional cost.

▼ Packaging
Good Will Bunting® is packed with care in a sealed clear protective sleeve.
Invoices are not included in packages. If your order is a gift, please advise in the 'Notes to Seller' section in the checkout and type a short (1-2 sentences) message and I'll be more than happy to include a note for you.

▼ Dispatch
Your order will be prepared carefully and dispatched promptly, usually within 1-2 business days.
I like to dispatch as soon as possible to ensure that you receive your order quickly. If there's a circumstance beyond my control that's slowing me down, I'll notify you or place an announcement in my shop.
At busy times or holiday periods please allow up to five working days for dispatch.
I'll always let you know when your parcel has been dispatched, and if there's a delay that I'm aware of.

▼ Delivery
Domestic orders usually take from two to three working days to arrive.
International orders usually take five to ten working days to arrive, depending on the destination. However, please allow plenty of time for international orders (between 1-4 weeks), as delivery can take some time.
Orders to the USA can be subject to increased security checks, so your patience is appreciated.
During busy shipping times (Christmas and New Year, especially) or during times of extreme weather, parcels may take longer to arrive. Thank you for your patience and understanding at these times.

▼ Urgent Orders
If you would like to receive your order quickly, please convo me with the details. Every attempt will be made to get the parcel to you on time. Express delivery may be necessary, which is also available for an additional cost. Please convo me in advance of your purchase to arrange this. Local collection can be arranged.

▼ Customs
International parcels that require a customs declaration are marked 'merchandise'. Should customs charges apply to an order, the buyer is responsible for covering the cost.
Additional policies and FAQs
▼ Copyright
All images, text/copy and designs are © Heidi Adnum. Do not copy.
Good Will Bunting® is a Registered Trade Mark (RTM). Do not copy.

▼ Thank You!
I am so grateful for you, fabulous customer, so please don't hesitate to contact me with any questions or special requests via Etsy convo or email at heidi [!at] heidiadnum.com