Welcome to Hidden Choice Designs, where every creation tells a piece of a bigger story—the one we’re living right now.
Our journey began at the intersection of where we’ve been and where we are today. Born from the vibrant, neon-soaked memories of growing up in the 90s and the endless hours spent conquering digital worlds in classic video games, our designs are a nod to the grit and the joy of those formative years.
But our roots go deeper than nostalgia. Living in the Midwest has taught us to appreciate the beauty of simplicity, the change of seasons, and the quiet strength of community. Whether it’s the hum of a local ballpark or the melody of a favorite song, our work is heavily influenced by the things that move us—music, sports, and the rhythms of everyday life.
More than anything, this shop is a tribute to the most important job I’ve ever had: fatherhood. Being a dad has shifted my perspective, teaching me to find wonder in the small details and to value the legacy we leave behind. Every design that leaves this studio is a "hidden choice"—an intentional, thoughtful selection meant to bring a little bit of character, comfort, or joy into your own life.
When you shop with us, you aren’t just buying a product; you’re supporting a dream built on late nights, Midwestern values, and the passion of a maker who is constantly looking for the next story to tell.
Thanks for being a part of our journey.
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Last updated on Jan 1, 2026
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About HiddenChoiceDesigns
Sales
18
On Etsy since 2025
Shop members
-
Mason O.
Owner, Designer
Shop policies
Last updated on Jan 20, 2026
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