CFO-built finance tools — accurate, automated, and built so anyone can trust their numbers.
Financial Controller & Fractional CFO, in senior finance since 2017: IFRS reporting, FP&A, finance automation, Quantitative Analysis, Financial Modeling
I'm Hoda — Financial Controller and Fractional CFO, in senior finance since 2017, leading finance across commodity trading, real estate, hospitality, and professional services — organizations up to $13M+ revenue, 2,000+ monthly transactions, with a background in quantitative trading and financial modeling. Currently financial controller for a multi-entity group on a 5-day close cycle, serving 5+ SME clients in parallel. Previously led SAP Business One implementation to production.
Every tool in this portfolio started as a solution to a real engagement problem — a valuation that needed to survive board-level challenge, a tax obligation that needed to be calculated before filing season, a profit number that needed to reflect what actually clears after platform fees. Nothing here was built for content. Every formula, every methodology, every output structure exists because a real situation demanded it.
Excel advanced with VBA. Python for financial data automation and quantitative analysis. Power BI, SAP Business One, Zoho One, QuickBooks, Xero. IFRS reporting across multi-industry operations. No templates. No placeholders. Practitioner-built from live engagements.
More products are added regularly. If you need something specific — a version for your country, your industry, your platform — send a message. Most of what's in this shop started as a client request.
— Hoda Elmorshidy
Fractional CFO · Dubai, UAE
Zoho One · Make.com · Power BI · AI Workflows