IntheDaylightShop's Shop Announcement

To all our wonderful customers,
The stationery brand An April Idea was built on a long standing partnership where I've truly enjoyed being the principal illustrator and creating this whimsical range. After many chats, thoughts and planning, we have decided to go our separate ways to delve into our dreams and pursue the projects we love the most.

I’m really excited to head along this journey and will be creating brand new designs under the soon to be launched brand 'In the Daylight'. Our Etsy store here has re branded as such, and as soon as products become available I’ll post them up! I can’t wait to hear your thoughts. In the mean time I am still available for a select amount of custom design & illustration work and collaboration.

You can still reach out by email at hello [!at] or contact me via Etsy.

If you have any questions regarding stocking or purchasing An April Idea products, please direct all your queries by visiting

Check back soon for a charming new range of stationery goodness.

Jess xx

This shop accepts Etsy Gift Cards.