FlorenceandTillyUK

This privacy policy sets out how www.florenceandtilly.co.uk collects, use and shares information when you purchase an item from us, contact us, or otherwise use our service through www.florenceandtilly.co.uk or its related sites and services.

This Privacy Policy does not apply to the practices of third parties which we do not own or control, including Etsy or any third party services you access through Etsy.

www.florenceandtilly.co.uk is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

www.florenceandtilly.co.uk may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 21 May 2018.



What we collect

In order that we may fulfil your order you must provide us with certain information, such as the following:

• name
• contact information including email address
• postal address
• payment information
• details of product being ordered

You may also choose to provide us with additional personal information (for example, for a custom order), if you contact us direct.


Why we need your information

We require this information on a number of legal bases to collect, use and share and to help us to understand your needs and provide you with a better service, and in particular for the following reasons:

• To provide our services, for example to fulfil your order, to settle disputes, or to provide customer support;
• When you have provided your affirmative consent, which you may revoke at any time, such as by signing up for our mailing list;
• If necessary, to comply with a legal obligation or court order or in connection with a legal claim, for example retaining information about your purchases if required by tax law; and
• As necessary for the purpose of our legitimate interests, if those legitimate interests are not overridden by your rights or interests, for example (i) providing and improving our services. We use your information to provide the services you requested and in our legitimate interest to improve our services; and (ii) compliance with third party Seller Policies and Terms of Use, such as Etsy. We use your information as necessary to comply with our obligations under the Etsy Seller Policy and Terms of Use.

Information sharing and disclosure

Information about our customers is important to our business. We share your personal information for very limited reasons and in limited circumstances, as follows:

• Etsy – we share information as necessary to provide you with our services and comply with our own obligations under both Etsy Seller Policy and their Terms of Use.
• Service Providers – we engage with certain trusted third parties to perform functions and provide services to our shop, for example delivery companies. We will only share information with these third parties to the extent of which it is required in order that they perform these services.
• Business Transfers – if we sell or merge our business, we may disclose your information as part of that transaction, only to the extent permitted by law.
• Compliance with Laws – we may collect, use, retain or share your information if we have a good faith belief that it is reasonably necessary to: (a) respond to legal process or to government requests; (b) enforce my agreements, terms and policies; (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of our customers, or others.


Data retention

We retain your personal information only for as long as necessary to provide you with our services and as set out in our Privacy Policy. However, we may also be required to retain this information to comply with our legal obligations, to resolve disputes, and to enforce our agreements. We generally keep your data for the following time periods: 6 years.


Transfers of personal information outside the EU

We may store and process your information through third party hosting services in the US and other jurisdictions. Therefore, we may transfer your personal information to a jurisdiction with different data protection and government surveillance laws than your jurisdiction. If we are deemed to transfer information about you outside of the EU, we rely on Privacy Shield as legal basis for the transfer, as Google Cloud is Privacy Shield certified.

Your rights

If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. While some of these rights apply generally, some rights only apply in certain limited cases. We describe these rights below:

• Access – you have the right to access and to receive a copy of the personal information we hold about you by contacting us using the contact details below. We may reserve the right to charge or refuse such requests should they be found to be manifestly unfounded or excessive.
• Change, restrict, delete – you may also have rights if you wish to change, restrict or delete your personal information. Absent exceptional circumstances, for example where we are required to store data for legal reasons, we will generally delete your personal information upon request.
• Object – you may object to (i) our processing of some of your information based on my legitimate interests and (ii) receiving marketing messages from us after providing your express consent to receive them. In such circumstances, we shall delete your personal information unless we have compelling and legitimate grounds to continue using that information or if it is required for legal reasons.
• Complain – if you reside in the EU and wish to raise a concern about our use of your personal information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.


Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.



How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.



Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.



How to contact us

For the purposes of EU data protection law, Emma Holmes is the data controller. If you have any questions or concerns, you can contact Emma at emma@florenceandtilly.co.uk.


Controlling your personal information

If you would like a copy of the information held on you please write or email us at emma@florenceandtilly.co.uk.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above email address. We will promptly correct any information found to be incorrect.