Beautifully simple systems for the multi-passionate mind
Let’s just address the weird mix of items you’re looking at right now: ADHD brain dumps, no-sew crochet plushie patterns, and workout guides.
It makes zero sense until you know who made them.
By day, I’m a college head strength and conditioning coach. I program workouts, run a collegiate weight room, and keep athletes on track. By night, I am a serial hobbyist who will hyper-fixate on 47 different projects and finish exactly two of them.
A few years ago, the chaos caught up with me. While my professional life required intense organization, the second I walked through my front door, my brain would scatter. I bought all the complex, trendy planners and abandoned them by Wednesday. I was writing elaborate personal fitness programs I never followed. I was abandoning crafts halfway through because the dopamine wore off too fast.
I realized my brain doesn't work on a perfectly linear track. I needed shortcuts. So, I stopped forcing myself to do things the "normal" way and built my own systems:
The Workouts: I literally do this for a living, but I needed to build realistic, no-fluff routines that normal people could actually stick to without burning out or needing a pep talk to start.
The Crochet Guides: I hacked my crochet hyperfixation by designing 15-minute, zero-sew patterns. I get the dopamine hit of finishing a project before I lose interest and move on to my next hobby.
The Mental Organizers: I built highly visual, low-demand brain dumps and cleaning charts to keep my personal life from derailing while my brain is swirling with a million other ideas.
That is what this shop is. It isn't a perfectly curated, aesthetic lifestyle brand. It's a toolkit for swirly, easily overwhelmed brains.
Whether you need a workout routine that cuts to the chase, a craft you can actually finish, or a way to untangle your to-do list without feeling guilty, you are in the right place. Take a look around, and I hope you find something that helps your brain exhale.