About Lil' Cub Hub/Heather Sonnenberg
Hi. I'm Heather Sonnenberg, the Founder/Owner of Lil’ Cub Hub, a company that offers unique and luxurious baby and toddler products. My passion for being a mom led me to change career paths when I invented the patented Cub Co-Z Convertible Carrier—a compact diaper bag that easily converts into a sling-style baby carrier in just one zip! Shortly after the launch of the Cub Co-Z, I expanded my line to include premium-quality baby and toddler apparel with original Lil' Cub characters and coordinating ultra-soft minky blankets, bibs, and burp cloths.
I am obsessed with minky fabric--it is so soft and luxurious! My family and friends have received every type of handmade "minky" gift I can think of--I'm sure they are expecting undergarments in their stockings next year. Yikes!
Prior to opening Lil’ Cub Hub, the majority of my career was spent in the investment industry. I hold a professional Designation in Personal Financial Planning from UCLA and a BSBA with an emphasis in finance from CSUN. I have two young, energetic boys and after more than 20 years in California, I moved to Colorado to enjoy the (daily) change in weather.
ABOUT THE CUB CO-Z CONVERTIBLE CARRIER
"Necessity is the mother of invention," couldn't have been truer about how the Cub Co-Z Convertible Carrier, and subsequently Lil' Cub Hub, was created. After my first son was born, I was overwhelmed with baby products. When I would go out to run a quick errand with him, I would take a lot of items that I felt were necessary in any circumstance — a bottle, diaper, wipes, toy or pacifier, change of outfit, etc. I would also bring an infant car seat, a baby carrier, or a stroller. In addition, I still needed my own personal necessities, such as my ID, credit card, cash, keys and a cell phone. Inevitably, I found myself overloaded with all the items I needed to bring and consequently had to bring a baby carrier, my purse AND a diaper bag! My "quick" errand turned into me lugging around enough gear to fill a few suitcases, I saw other moms (and dads) in the stores doing the exact same thing.
I found myself wishing that all these products has a few additional features on them or that I could just make a few adjustments. I often found myself thinking, "How can these products function better so they can make my life easier!? This led me to develop the Cub Co-Z Convertible Carrier.
The project started in my living room with remnants of fabric, a hot glue gun, safety pins, and whatever I could find around the house that would create a solution to the challenges I faced when taking my son on an outing. I was so passionate about the Cub Co-Z that I left my career in the financial services industry to pursue this venture full time. I spent more than a year developing and testing my prototypes, carrying my son around in them, and perfecting each new version of the product until I had THE solution to fit my needs as a mom on the go.
The end result is a product that I feel offers the ability to easily bring everything a mom and child need to 'run errands' without all of the bulk and unnecessary items. The Cub Co-Z is a diaper bag that carries the essentials and can convert into a sling-style baby carrier in just one zip. You will have easy access to everything you need: bottle carrier, credit card and ID holder, key fob, cell phone, changing pad, wipe and diaper holder, and additional room for a change of clothes for your little one. The Cub Co-Z is the ONE item you need when you leave the house with your Lil' Cub!
This is an exciting adventure and I'm thrilled at the opportunity to provide high-quality and stylish solutions to the baby and children's industry.
