Singer, songwriter, performer, bandleader, stylist, small business owner -- Yardena has been many things throughout her lifetime, but her passion for the vintage and antique hunt has remained a constant. Before she started selling her finds, she wore them, vintage has always been more of a lifestyle then a fashion trend. Yardena came to New York from Tel Aviv in the late sixties to perform in clubs, and a year later found herself on Johnny Carson and The Merv Griffin Show. When she traded in her solo career to be the leading lady of a number of punk rock and new wave bands, she became somewhat of a style icon in New York. Her good eye and unique taste eventually led to her becoming a stylist as well as a performer.


Finally, after 9/11 , while rummaging through her closet and finding that much of the clothing she owned was of museum quality, she started her own business full-time selling vintage clothing and antiques. The knowledge of clothing and history she has acquired over the years has been indispensable to her, but it's her natural creative sensibility that has made her so successful. "My style is very eclectic. It's hand-picked. I don't care so much about going someplace and buying all trash and maybe one nice piece. I'd rather buy one thing that is beautiful and have that integrity."


She started at the NYC flea markets and her business quickly took off. These days, the pieces she finds and collects are now featured every year at the vintage shows at the Manhattan Pavilion and the Pier, where many high-end fashion designers find inspiration for their collections. But her favorite part about the business is the storytelling. She loves educating customers--whether they are teenage girls or couture designers--about the clothing that intrigues them.

"I have good instincts. When I see something that is fabulous, I know it's fabulous. When I find something that is a museum piece I still get so excited. When you're looking at something that's 80-100 years old, and it's still in good shape, and you still feel like a million dollars in it--that's what excites me."