Meet the Chief Chaos Coordinator
I'm Michelle, Chief Chaos Coordinator at MG Trendsetters, which is half a joke and half my job description.
Nobody gets good at anything by accident. The bakers, athletes, gardeners and people-trying-to-learn-a-thing who actually improve are the ones who write stuff down, notice the patterns and refine as they go. Talent only gets you so far and willpower runs out. Paying attention is the whole game.
But the tools for paying attention are mostly junk. Clinical spreadsheet PDFs that read like a tax form or journals with 200 blank pages and a pretty loaf pic on the cover. Both feel like a betrayal when you're standing in the kitchen with flour everywhere just wondering what to write down.
I wanted the in-between version...so I built it!
The logbooks exist to help you show up to the thing you care about with a tool that actually helps with a clean layout and prompts that ask the right questions. The kind of thing an operator would build for their own kid. Print and digital, your call.
The shirts are the other side of the same brain. Logbooks are the quieter half, shirts are the louder one. Both are me, just on different days.
A bit of background on the operator brain part: my day job is in operations, which means I spend my time taking messy expensive processes and making them run. That brain doesn't shut off at 5pm. It follows me into my kitchen, my hobbies, my friends' businesses, the grocery store, everywhere. MG Trendsetters is what happens when an operator brain gets pointed at the stuff people love doing (and the stuff they want to wear while they do it).
If you find as much satisfaction in the process as in the outcome (or you just want a shirt that says what you're actually thinking), we're going to get along.
Welcome, and pull up a chair!
