About NW of New
I live in Summit County, Colorado, where a love of the outdoors naturally goes hand in hand with a commitment to conservation and recycling. When you're lucky enough to live in a place this beautiful, taking care of it just makes sense.
As an engineer, though, I tend to see things a little differently. Even items that seem to have reached the end of their useful lives still hold potential, they just need a little creativity (or sometimes a complete transformation) to become something new.
NW of New started as an experiment: Could the gear that defines mountain life (old skis, bikes, outerwear, and other well-loved equipment that too often ends up as waste) be reimagined into something with a second life? Today, that idea has grown into a business fueled by locals and visitors who appreciate the blend of sustainability, craftsmanship, and the stories behind the original materials. We're online now to help inspire others and create access to these creations!