inspired by the cute n silly, pop culture n geeky
Why Nice Rice? Growing up in two cultures, Asian then American and both. Because words sound funny when they rhyme, because whimsy makes people smile.
Growing up crafty, Son Yong always had her mind to explore her creativity. Painting, drawing, sewing, gluing, cutting, taping, tufting, she was usually up to her elbows in something.
Son Yong used to make her own Halloween costumes and having grown up with comics, books, games and pop culture, it seemed natural to apply those interests into a hobby of costuming. But it wasn't until well into college that cosplay became the gateway to really getting into the spirit of making. Son Yong's partner in craft and husband, The Dev also shared an intense love of all things Geek and as a couple, derped out to many a costume.
So, it wasn't long until we chose to start branching out into creating cuteness as a business. Partly inspired by a good friend, we began our deep dive into the cozy world of the small crafter. One random trip to a sewing expo show and we went home with a custom embroidery machine, digitizing software and a whole lot of excitement. Here was the chance to bring our 2-D images to life. And so, our plush family was born. Onigiri, dumplings and other food with faces. Cutey fat animals, squeaky, plush even clothing and fun and functional smalls. Years later, we're still using the same trusty Brother Innovis although our sewing family has grown to include a serger and several more sewing machines. It's labor but how could we not love it? And we hope you will, too.
