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The idea for PITBOXS was born in 2023, when we realized just how much Formula 1 had become part of our daily lives. But it wasn’t until early 2025 that we decided to really focus on turning that passion into something bigger. For us, PITBOXS isn’t just a shop — it’s like a mini paddock where fans can come together, share ideas, and carry a piece of Formula 1 with them wherever they go.
We’re based in Indonesia, where Formula 1 has been booming in recent years thanks to social media highlights, epic rivalries, and the thrill of every new season. From the roar of the engines on Sunday to the drama of qualifying battles and the stories behind each driver — F1 gives us something to look forward to every single weekend. 🏁
In the beginning, we just made cases for friends and fellow fans. Before long, PITBOXS had already sold over 1.240+ custom cases across Indonesia. The feedback was amazing people didn’t just see them as phone cases but they saw them as a way to show their loyalty to their favorite driver, celebrate their team, or remember an unforgettable race. That’s when we realized we could take PITBOXS to the global stage. 🌍✨
Now our goal is simple to make custom Formula 1 phone cases that feel personal and meaningful. Every design is created for fans who want more than just protection for their device — they want something that reflects their passion, whether it’s Ferrari red, the energy of a Grand Prix weekend, or support for their favorite driver.
We’re still learning and growing, but one thing will never change our love for Formula 1 and our commitment to bringing that same energy into every product we make.
So, from one fan to another — thank you for being here and supporting our journey. 💖 Let’s keep celebrating Formula 1 together, one race and one custom case at a time.
– The PITBOXS Team