Everything we do is about freedom to live as a daughter of God - no hustle, no fear.
Pink Salt Riot exists to empower modern Christian women to reject the lies perpetuated by our culture and thoughts and live instead in the truth God has for us in His Word. We do this through educational resources that help shine a spotlight on the lies we are believing and what God wants for us instead and lifestyle products that come alongside the women we serve to make the truth incarnate in their daily lives.
Pink Salt Riot is about the fullness of what God created us for as human beings, specifically women, and draws everything we do from the truth of what God says about us. We live not as forgotten orphans of chance or an estranged God, but as beloved daughters who can know, love, and trust their Heavenly Father just as He knows and loves each of us.
This knowledge sets us free in a way our secular culture could never imagine - free from obsession with image, the news, and fame we can forge a new path of wonder and imagination like the children we are. This freedom fully expressed is magnetic and fascinating, drawing us deeper into the mystery of God. The work we create from this place is unique, effortless, alluring, and imaginative - created without concern for popularity, only beholden to truth, beauty, and goodness. This is ultimately the x-factor behind our brand - the wild creativity that comes from living fully enmeshed in a healed identity as a daughter of God - first, foremost, and inexorably.
We do this work in this way from this place to kindle a revolution in the hearts of Christians around the world - inspiring them to move from friendliness with God to radical trust, surrender, hope, and the fullness of faith. Living as heirs to the kingdom of Heaven, we begin to see that our dreams have always been too small, our hopes always too conservative, and our love too limited. There is always more and we are never at the end. We are free.
