Points East was a culmination of a lot of life events, and a sort of coming-of-age of all the ideas that have been floating around in my head for as long as I can remember. I have always had the urge to create: to get my hands dirty, to make something that I can see, and more importantly, something that serves a function. Points East does all of that for me, and so much more. Over the years, I've just wanted to start a 't-shirt business' or become a pro-surfer or open a snowboard factory. Obviously, those things never panned out for me, so with the combination of my formal education and a honing of my passions, I was able to come up with a clear, concise platform upon which I could build a brand, and a lifestyle. With much help from those around me, Points East has really become something that everyone partakes in, and everyone has hopes for the brightest future. Wherever Points East may take me, it comes down to the simplest of joys at the end of the day: the smell of neoprene mixed with others' cigarettes and sunscreen (aka, summer), the sting of salt water in your eyes, salty hair and the feeling you get when a wave picks you up and sends you sliding across the ocean. That's what it's all about.

-Will Holmes