PotterandButler

Custom journals + planners + celebration goods

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Announcement    Welcome to Potter+Butler: home of the Build Your Own Planner + Journal Bar. We are makers of customizable journals + planners + celebration goods that plan for, savor, and capture the everyday details that make up this one wild and precious life. As seen in BRIDES Magazine, Kate Spade Style, Oh Joy!, Huffington Post, and Sweet Paul Magazine.

We live for the magic and bigness of seasonal holidays and celebrations - while equally favoring the little life moments in between -- like the rhythm of everyday life, baking a family recipe, and the humorous recounting of one's day over dinner.

And because we honor and celebrate the utter truth that our lives, and the way we roll through them (either with grace or by a hair), are as unique and complex as our Starbucks orders, our journal and planning binder system and spreads are flexible and uncomplicated -- with some breathing room to spare for the days when life is serving up a little extra -- and are created in collaboration with YOU. Don't see a journal or planning spread that fits just right with your natural rhythm or brain workings? Reach out! We are happy to design a planner or journal spread that impeccably serves you - and all the goodness you've got cooking in your life.

Here is how our Planner+Journal Bar works:
1. Choose + design your binder. We know you love a custom moment that reflects your uniquity, so choose the color of the binder, as well as the design of the binder cover: what it says + how it looks.
2. Choose your spreads. Build the journal or planner that is filled with pages that are in alignment with what brings you joy + serves your flow + makes you say, "Yesssss! Finally! A planner that will be used and is SO ME!"
3. If you have a spread design need or idea for your most perfect journal or planner - beyond what you see in our lineup - contact us! We offer (and LOVE) custom spread designs for a small fee. Once designed, your spread gets added to our lineup, named in honor of you - because certainly your genius will meet the needs of other planner and journal friends out in the world.
4. Add your accessories. Pens + binder charms add the finishing touches to add to the merriment + aesthetics of it all. IFYKYK

*The process may be slightly different with our bundles. In that case, head to the bundle listing, and we will guide you through the choices in that one listing.

*Printable spreads are also an option - for those clipboard-loving, print-at-your-leisure-type-folks.

It's time to build the journal + planner made JUST for YOU. Meant JUST for YOU. And, let's face it, that you'll actually use once and for all. Farewell to the journals and planners that look back at you from the desktop - taunting with sarcastic quips of unmet planner expectations. Hello, connection, intention, and productivity - and a paper system that makes us feel like we're the gd rockstars we are.

Welcome to Potter + Butler. Let's make merry!

Announcement

Last updated on Sep 3, 2024

Welcome to Potter+Butler: home of the Build Your Own Planner + Journal Bar. We are makers of customizable journals + planners + celebration goods that plan for, savor, and capture the everyday details that make up this one wild and precious life. As seen in BRIDES Magazine, Kate Spade Style, Oh Joy!, Huffington Post, and Sweet Paul Magazine.

We live for the magic and bigness of seasonal holidays and celebrations - while equally favoring the little life moments in between -- like the rhythm of everyday life, baking a family recipe, and the humorous recounting of one's day over dinner.

And because we honor and celebrate the utter truth that our lives, and the way we roll through them (either with grace or by a hair), are as unique and complex as our Starbucks orders, our journal and planning binder system and spreads are flexible and uncomplicated -- with some breathing room to spare for the days when life is serving up a little extra -- and are created in collaboration with YOU. Don't see a journal or planning spread that fits just right with your natural rhythm or brain workings? Reach out! We are happy to design a planner or journal spread that impeccably serves you - and all the goodness you've got cooking in your life.

Here is how our Planner+Journal Bar works:
1. Choose + design your binder. We know you love a custom moment that reflects your uniquity, so choose the color of the binder, as well as the design of the binder cover: what it says + how it looks.
2. Choose your spreads. Build the journal or planner that is filled with pages that are in alignment with what brings you joy + serves your flow + makes you say, "Yesssss! Finally! A planner that will be used and is SO ME!"
3. If you have a spread design need or idea for your most perfect journal or planner - beyond what you see in our lineup - contact us! We offer (and LOVE) custom spread designs for a small fee. Once designed, your spread gets added to our lineup, named in honor of you - because certainly your genius will meet the needs of other planner and journal friends out in the world.
4. Add your accessories. Pens + binder charms add the finishing touches to add to the merriment + aesthetics of it all. IFYKYK

*The process may be slightly different with our bundles. In that case, head to the bundle listing, and we will guide you through the choices in that one listing.

*Printable spreads are also an option - for those clipboard-loving, print-at-your-leisure-type-folks.

It's time to build the journal + planner made JUST for YOU. Meant JUST for YOU. And, let's face it, that you'll actually use once and for all. Farewell to the journals and planners that look back at you from the desktop - taunting with sarcastic quips of unmet planner expectations. Hello, connection, intention, and productivity - and a paper system that makes us feel like we're the gd rockstars we are.

Welcome to Potter + Butler. Let's make merry!

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EMILY HORAK

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EMILY HORAK

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About PotterandButler

Sales 504
On Etsy since 2010

Adorn the cake. Cue the celebrating.

Shop members

  • Emily Horak

    Owner, Designer

    Emily Horak is the owner and lead designer for Potter + Butler. As a mother, a maker, and former event planner, she delights in savoring and celebrating this one wild and precious life - and helping others do the same.

Shop policies

Last updated on Apr 23, 2024

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