ProjectMira

Founded in 2024 by husband-and-wife Ankit and Ami Desai, Project Mira exemplifies their dedication to revolutionizing the commercial beauty industry. With Ami’s extensive background in finance and Ankit’s expertise in healthcare, they bring a distinctive perspective to the brand. Ami’s childhood experiences in India, deeply inspired by Mirabai a legendary figure known for her pure beauty, simplicity, and deep devotion to Lord Krishna have profoundly shaped the brand’s ethos. Mirabai’s story, introduced to Ami in school, and her natural way of life not only influenced Ami’s values but also laid the foundational philosophy of Project Mira. The connection was further deepened by Ami’s early exposure to her mother’s homemade body oils and scrubs, which were notably earthy and pure.