Curating a unique blend of vintage items & providing templates for small resale shops
Our passion for curating unique vintage and antique items was sparked in 2015, the year we opened our estate sale business. Since then, we have learned a little about a lot but we've trained our eye to search for the diamond in the rough.
As we spend time browsing other estate sales and secondhand shops during our days off, we keep our eye keenly aware for that special something. Our Etsy shop was born from this passion and we hope to supply you with beautiful items and great prices!
What about the template part?
We are often asked how we got into reselling and if we could help direct someone who has a desire to start a small (or big) shop for themselves! We've learned so much over the years from how to track profit, how to photograph, what supplies are a must, and what turns a one-time customer into a repeat shopper.
Our templates will help you jump start your very on online resale shop. Take our learning curve and let us flatten it for you! :)
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What does Pure & Simple mean?
Pure & Simple was crafted around a small apartment dining table one night. Raymond & I were brainstorming on business names for my professional organizing business (at that time). We wanted it to embody simplicity yet authenticity.
And thus Pure & Simple was birthed!
It's not uncommon for someone to ask during an estate sale, "Who is Pure & who is Simple?" :)
