RAD DAD TEES® IS A BRAND REPRESENTING AND DEDICATED TO AWESOME DADS.
In November, 2012, my wife and I found out we were having our first baby. As a t-shirt enthusiast and graphic designer, I wondered what the ‘dad t-shirt’ market looked like. After searching online for a bit, I concluded that I just wasn’t thrilled with anything I was seeing. That’s when the idea for Rad Dad Tees was born.
I spent the better part of a year building Rad Dad Tees from nothing. It’s gone though a few changes since its official launch in November, 2013, but the core philosophy behind it is the same; we dads should strive to be the best dad we can be to our kids. As a company, we want to encourage men who have kids to be RAD DADs. My vision is for Rad Dad Tees to be the platform in which to cultivate a community of family-focused dads who are devoted to raising their children with love.
I aim to run Rad Dad Tees as company that is not only recognized for empowering and encouraging dads everywhere, but also for its ethical business practices. I'm not interested in purchasing inexpensive foreign-made supplies if it means that the people who made those supplies were exploited in any way, including unfair wages, unsafe working conditions, unreasonably long workdays, and/or physical abuse. I and my company are strictly against the contribution to those types of business practices. I want to actively avoid treading on anyone for my own advantage, even if it means my company grows at a much slower rate than the average successful company. People before profits.
As the company grows and I am able to finally pay off the business debt I incurred early on, I plan to donate 10% of all profits to organizations that fight human trafficking.
