ReluctantTrading

Crazy beautiful spices + modern textiles

945 Sales

ReluctantTrading

Crazy beautiful spices + modern textiles

945 Sales On Etsy since 2013

5 out of 5 stars (195)

Announcement   The freshest Tellicherry Peppercorns, Authentic Masala Mixes, Masala Chai and Icelandic Sea Salt all direct from the sources. We supply top restaurants around the country with our spices. Check out our 5-Star Etsy Reviews.

We also sell contemporary, exclusive, custom designed printed, cotton canvas wine totes. Great gifts and reusable.

Visit ReluctantTrading.com for the full selection. Personally sourced, packed and shipped. Direct from the source.

● Official Website: ReluctantTrading.com (gallery, blog & mailing list )
● Facebook: facebook.com/TheReluctantTradingExperiment (news & free shipping offer with email signup)
● Twitter: @ReluctantTrdExp (new products & snarky commentary)
● Instagram: @ReluctantTrading (new products & snarky commentary)

Take a look around. Passport not required.

Announcement

Last updated on Jun 11, 2017

The freshest Tellicherry Peppercorns, Authentic Masala Mixes, Masala Chai and Icelandic Sea Salt all direct from the sources. We supply top restaurants around the country with our spices. Check out our 5-Star Etsy Reviews.

We also sell contemporary, exclusive, custom designed printed, cotton canvas wine totes. Great gifts and reusable.

Visit ReluctantTrading.com for the full selection. Personally sourced, packed and shipped. Direct from the source.

● Official Website: ReluctantTrading.com (gallery, blog & mailing list )
● Facebook: facebook.com/TheReluctantTradingExperiment (news & free shipping offer with email signup)
● Twitter: @ReluctantTrdExp (new products & snarky commentary)
● Instagram: @ReluctantTrading (new products & snarky commentary)

Take a look around. Passport not required.

The Reluctant Trading Experiment

Contact shop owner

The Reluctant Trading Experiment

View all 51 items

About

Reluctantly (How I ended up in the spice business.)

A few months ago, I received an email from my friend Divakar in Kerala, India.

“Mr. Scott, I’ve made a very exciting discovery. I’ve located some of the best pepper in the world and it is just a few hundred kilometers up the road from me in the Wayanad Hills.”

To be clear, I hadn’t requested information on spices. As a former business associate, Divakar and I had developed a long distance friendship. But never had we discussed anything along the lines of organic spices.

“The variety of pepper is called Tellicherry, but not just conventional Tellicherry Pepper, which is already known as the best in the world.”

Interesting, I thought to myself, because I wouldn’t know a Tellicherry peppercorn from a telephone pole.

“I discovered a select organic Tellicherry Pepper, hand-picked from the largest, plumpest, most aromatic berries in the world. I’d really like to see what you think of this.”

To be honest, at this point I was more in need of smelling salt than organic pepper. Pepper is pepper, I thought to myself. But since I’ve always known Divakar as a man of sophisticated taste and integrity, I couldn’t just ignore my friend.

A week later, a mysterious package arrived on my doorstep. Buried under a heap of crumpled Indian newsprint, I discovered a curious glass jar with a bright yellow lid. It was brimming with coal-black peppercorns.

I knew that Divakar would soon be asking to see what I thought about his special pepper. I decided to stage a blind taste test in my home with all of the best national brands to see if I could get some, well, pepper perspective.

During the tasting, it quickly became clear that, pepper is not just pepper. Distinct differences between the contestants emerged. Sample No. 004 stood head and shoulders above the rest. Tasters described No. 004 with words normally reserved for fine wines like, “best of tasting,” “complex,” “sophisticated,” “fruity” and “balanced.” No. 004 just seemed to make all other food taste so much better.

At the conclusion of the test, my wife revealed the brand names of the pepper. Lo and behold, the dish labeled No. 004 was Divakar’s Organic Tellicherry. I felt a surge of pride that my friend had beaten the pants off the competition.

As a tasting thank you gift, I sent both of my brothers-in-law home with small bags of Divakar’s Organic Tellicherry, or as they will always call it, No. 004.

Within days, they inundated me with requests for additional supplies. Emails with subject lines like: “Score More Four!” and “Number Four is Number One” started flooding my inbox.

I started moving forward a little less reluctantly on The Reluctant Trading Experiment.

October 2012

Shop members

  • Scott Eirinberg

    Owner

    In 1996, I started The Land of Nod in my basement with a friend. In 2010, we sold the business to Crate and Barrel. See how I ended up in the spice business. Watch the video my About Page. Visit Reluctant Trading at ReluctantTrading.com.

Shop policies

Last updated on September 11, 2018
We are not like other spice companies. We don't buy in huge quantities. We only sell fresh stuff. You can actually tell the difference. Some people think they can buy fresh spices in a grocery store. Some people are sadly mistaken.

Mr. Divakar, my partner in India, literally travels the farms cherry picking the best spices just for us. He ships them to us in small-batches so they never go stale. It's no wonder so many top chefs buy from us. And why we receive so many 5-star Etsy reviews. Thanks for stopping by.

Accepted payment methods

  • Visa
  • Mastercard
  • American Express
  • Discover
  • Apple Pay
  • Klarna
  • Sofort
  • Ideal
  • Paypal
  • GiftcardAccepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I gladly accept returns and exchanges
Contact me within: 14 days of delivery
Ship items back within: 30 days of delivery
I don't accept cancellations
But please contact me if you have any problems with your order.
The following items can't be returned or exchanged
Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns for:
  • Custom or personalized orders
  • Perishable products (like food or flowers)
  • Digital downloads
  • Intimate items (for health/hygiene reasons)
  • Items on sale
Returns and exchange details
If you are unsatisfied, please let me know. I will do my best to make you happy.
Shipping
We pack and ship quickly. All orders are shipped by United States Postal Service. Allow about a week for delivery.