Timeless. Tasteful. Treasured.
I named my business in the fall of 2005, shortly after I first began making jewelry. It all started rather simply - I made jewelry on my lunch break as creative therapy - a way to keep my mind and hands occupied after the death of my brother, Andrew Elliott. Rew, as we often called him, was taken at the tender age of 21, far too young and most unexpectedly.
I soon began to realize that I really enjoyed creating and that others were really interested in and excited about what I was making.
When it came time to put an actual name to my business and as my vision began to grow beyond making jewelry as a hobby, I was never in doubt as to what I should call my company. And so Rew Elliott was born.
Andrew was a remarkable person, and though he was my little brother, I look up to him in many ways. He had such passion and enthusiasm. He was a risk taker who was always pushing the envelope and striving for the next level, yet he also had a meticulous nature and a desire for perfection in all that he did.
These are qualities that I try to bring to my business and to my creative process. It's about much more than jewelry. It's about a desire to have my work be a part of special moments - weddings, anniversaries, graduations, births, sweet sixteens, I love you's, I miss you's... It's about making memories.
As my business expands, I know that keeping his memory front and center is the key to my success. Every time I type Rew Elliott, every tag I put on a necklace, every time I pass out a business card or place a label... I feel I am keeping his memory alive, and I hope part of him shines through.
