Balancing what is absorbed with what is released into our world.
...In both the literal sense (what we put into our bodies and what we dispose of as trash) and figuratively (how we internalize and react to our surroundings), The Rex Apothecary is constantly seeking to optimize and minimize. Quality over Quantity, to be cliche.
Organic, ethically harvested ingredients are our staples, and reusable, renewable packaging our vehicles. We are currently steering away from packaging our popular Pitty Party Deodorant in the common plastic twist up tube. But why? That's just how deodorant is, it comes in a plastic twist up tube, right? Unfortunately, even though our plastic tubes are made of recycled material, it is not clear whether the twist up dial can be recycled or not once the tube is empty. On top of that, many cities don't even offer curbside recycling pickup. Overall, when you look at the deodorant selection at your grocery store, then multiply that by the number of stores in your town, then multiply ::that:: by the number of towns in the U.S... we're looking at enough plastic already.
While shifting our normal routine can be daunting, if we ask ourselves why we have them in the first place it is sometimes easier. Are we used to using a foamy paste in a plastic tube to clean our teeth because commercials have been telling us to for the last fifty years? Why dilute something with useless and toxic ingredients when you can strip it down to the most effective few. That's where we come in.
Our products work hard. Ask our repeat customers. Unlike commercials, our testimonies are not paid actors. We aren't here to ::tell:: you what an ingredient supposedly does. We research each one before testing it so that we can ::show:: you what works. Most of it is not new information. Many of the recipes we pull from have been tried and true for decades. We simply perfect them.
