Three and a half years ago I was looking for something creative and fun to do on the side of my day job. When I discovered hair ties, I thought it was a perfect fit. I have had long, thick hair all my life. When I was a little girl, detangler, tears, frustration, and anger were often a part of my washing and brushing process. Even today, there can be a tear or two. Due to this, my hair is often in a ponytail or braid. Simple black ponytail holders dent the hair and are boring. I wanted to bring some flair to my simple lifestyle and thus my love of elastic hair ties began. After a year of selling hair ties and headbands I got bored with the elastic that was offered, many shops carried the same items and so I decided to design my own elastic. Soon after our shop transferred to a supply shop and the rest is history.