Safi is a purpose led brand that promotes artisanal craftsmanship.
SAFI pronounced SA-FI means Key in Ewe, native Ghanaian language. Safi unlocks opportunities and it is anchored on very strong values. The brand’s name reflects our values of sustainability, agility, fairness and integrity.
Safi was founded with a strong belief that there is an urgent need to promote the diverse craft traditions from Africa to provide better living and sustain employment for marginalized artisan communities.
We collaborate with a diverse range of artisans incorporating an indigenous blend of craft techniques with contemporary designs to provide unique and inspiring products to consumers.
We are committed to building a more vibrant and inclusive artisan movement by providing makers who often face barriers to accessing the support they need with the resources and market opportunities they need to thrive. With every purchase, customers are supporting meaningful income opportunities for artisans and their families, making a difference, and creating a positive, long-lasting impact.
Our makers are spread across Africa, each with craft specific to culture, methods, and materials native to their region. We aim to provide more than just livelihood - through our partnership with local artisans, we hope to help uplift their status, develop their confidence and sense of self-worth, and uphold their dignity as craftspeople.
Handmade with love - always,
SAFI
