I have kids. They have devices. This all started as a way to give them a day out that would feel like something - a challenge, a hunt, something that would compete against their devices.
Slow Down See More started as a reason to crouch down and look closely at a rock or a plant or an old church doorway instead of just walking past it. To experience more of the real world.
The guides are what I wished I'd had in my pocket. Specific enough to be useful. Simple enough that a six-year-old can follow along. Honest enough to tell you where to park and whether the path will kill a pushchair.
The idea underneath all of it is simple: when you slow down and pay attention, you see more. Every time.