Hi, I'm Aelia, the designer behind Soft Groove Design. I'm based in Lisbon, Portugal, where I design at my desk with my Australian Shepherd beside me and music always playing somewhere in the background. 🎶
Everything in this shop starts with something that caught my attention and wouldn't let go. A place, a feeling, an image that deserved to exist on something you could actually wear or hang on your wall. All original artwork, designed and refined until it feels right.
The range covers a lot of ground. Destination and heritage apparel for people who carry their travels with them. ✈️ Bold graphic hoodies and sweatshirts with a strong visual identity. Statement wall art that anchors a room. Graphic tees that sit somewhere between casual and collectible. More gets added when something inspires me enough to make it.
Every item is made to order on responsibly sourced, certified materials, then produced locally close to where you are through a global network of production hubs. No stockpiles. No waste. Just your piece, made when you order it. 🌱
Thank you for finding us.
Aelia 💛✨🐾
✨🐾
Featured items
All items
Announcement
Reviews
-
Ann on Jul 20, 2026
5 out of 5 starsThis is a lovely t-shirt, the colour is so nice. Shipping was very good, only took a few days to get to me. Very good seller, I would buy from them again.
Aelia responded on Jul 20, 2026
Thank you so much for taking the time to leave this review, it genuinely means a lot❤️. So glad the colour turned out as lovely in person and that shipping was quick for you. Enjoy the España tee, and hope to see you back in the shop soon 🇪🇸
-
Bradley on May 23, 2026
4 out of 5 starsItem quality could have been sharper
Aelia responded on May 23, 2026
Thank you for your review and feedback, Bradley! ❤️ The grain and softness in this piece are fully intentional.🌞 The artwork is designed to feel old and carry that slightly worn, vintage texture. My goal was never to create another clean, modern poster, but something that feels a little lived-in and aged. I think that's what gives it its character. 🌞 💖
-
Krisztina on Feb 14, 2026
5 out of 5 starsSuper quality. Soft and comfortable. Love the design. Excellent speed in sending the item
-
Mônica on Feb 2, 2026
5 out of 5 starsThis sweatshirt exceeded my expectations, it's absolutely beautiful and super comfortable. The seller was attentive and helped me choose the best options to customize it with a drawing made by my niece. I'm in love!
Aelia responded on Feb 24, 2026
Thank you so much for this lovely review! It truly means a lot to me! 💛 It was such a pleasure helping you bring your niece’s drawing to life, and I’m so happy to hear that you love how the sweatshirt turned out and that it’s comfortable too. Thank you again for your support 💛
-
Elin on Jan 12, 2026
5 out of 5 starsThe sweater was as described, super nice quality and fitted perfectly!
Aelia responded on Feb 24, 2026
Thank you so much for your kind review! 😊 I’m really happy to hear that the sweater met your expectations, that you liked the quality, and that the fit was just right. It truly means a lot that you took the time to share your experience. Thanks again for supporting my shop!
-
Katrina on Dec 17, 2025
5 out of 5 starsI got this for my friend and she loved it!
Aelia responded on Feb 24, 2026
Thank you so much for your lovely review! 💛 I’m really happy to hear your friend loved the gift. That’s the best outcome I could hope for. It means a lot that you chose my shop for something special. I truly appreciate your support!
-
-
Patrick on Dec 11, 2025
5 out of 5 starsMy order arrived even faster than expected! The quality of the shirt is excellent. super soft with a very comfortable fit. The graphic on the back really stands out. it’s so cool with colors that pop and impressive detail even up close. I’m seriously impressed. Highly recommend!
Aelia responded on Dec 11, 2025
Hi Patrick, thank you so much for your wonderful feedback! I’m thrilled to hear your sweater arrived early and that you love the softness, fit, and graphic design. It means a lot to know it matched your expectations. Enjoy your cozy new piece, and thank you for supporting my shop! 💛❤️
-
Patrick on Dec 11, 2025
5 out of 5 starsMy order arrived way earlier than expected. Very fast delivery! The quality of the sweater is amazing. Super soft, cozy, and it fits perfectly for a relaxed, comfortable fit. The graphic is absolutely adorable and exactly as described. I love it! Highly recommend!
Aelia responded on Dec 11, 2025
Thank you for taking the time to leave such an amazing review! I’m so happy the shirt arrived quickly and that you’re loving the comfort, vibrant colors, and detailed design. Your recommendation truly means the world. Thanks again for choosing my shop! 🙌❤️🌸
-
Katrina on Nov 26, 2025
5 out of 5 starsSuper cute basic T, perfect for a casual fit! It's a bit longer than expected but the fit is great.
Aelia responded on Nov 26, 2025
Thank you for the wonderful 5-star review! I’m so glad you love the tee and that it’s a great fit for your casual style. I appreciate the note about the length. Every bit of feedback helps. Thanks again for choosing my shop!”
About SoftGrooveDesign
-
Prince of Mischief -
Shop members
-
Aelia
Owner
I’m Aelia. Soft Groove Design is my space for creating expressive, comfortable clothing made to brighten your day. I’m a dog mom to an Australian Shepherd who adds joy (and chaos) to my creative process. 🐶🌼✨
Production partners
-
Global Print & Fulfillment Partner
Oslo, Norway
Handles printing and fulfillment through a global network of local hubs. Each item is made to order, printed close to the customer to reduce shipping distances and emissions. Committed to responsibly sourced materials and ethical production practices.
-
Global Print & Fulfillment Partner
Wilmington, DE
Handles printing and fulfillment through a global network of local print partners. Each item is made to order, reducing waste and excess inventory. Works with suppliers who prioritize ethical sourcing and sustainable production practices.
Shop policies
Shipping
Customs and import taxes
Payment options
Returns & exchanges
Cancellations
Cancellations: accepted
Request a cancellation: within 2 hours of purchase
Privacy policy
More information
Frequently asked questions
What type of print do you use?
Depending on the fabrics used the print type will change. For natural fibers i use DTG(direct-to-garment) as It’s perfect for detailed, multi-color artwork that needs to feel soft and breathable.
Are your products sustainably made?
Yes, and we take this seriously. Here is what applies to every item in our store:
Every item is made to order. Nothing is produced until you buy it, which means zero excess stock and nothing ending up in a landfill.
All garments are produced using OEKO-TEX certified low-impact dyes, meaning no harmful chemicals come into contact with your skin or the environment.
The cotton used across our range is sourced through certified sustainable programs including the US Cotton Trust Protocol and the Better Cotton Initiative, covering environmental and social standards from field to finished garment.
All printing is done using water-based inks, which are safer for both people and the planet than traditional solvent-based alternatives.
Every order is
How is shipping handled and how long will it take?
Orders from Soft Groove Design are printed locally via a network of 140+ production hubs in 32 countries.
Producing close to the delivery address shortens shipping distances, which reduces emissions and speeds up delivery.
For estimated shipping time, live quotes are provided depending on your location and when the order is placed. Sometimes customs fees may apply, depending on the destination country.