Passing Down the Tradition, One Cast at a Time
For as long as I can remember, my life has been measured in casts and catches. Growing up in California, the water was where my dad and I really connected. We’d spend hours waiting on a bite, swapping stories, and just enjoying the outdoors. It was the ultimate father-son bonding time.
When I moved to Utah, a whole new world of incredible lakes and rivers opened up to me. Now, I’m the dad untangling lines and baiting hooks, passing that exact same tradition down to my own kids in the mountains.
This shop started as a creative outlet. A fun side hobby where I get to combine my love for design with my lifelong obsession with fishing. I wanted to create art that captures the unique beauty of the fish we chase across the US (though I’ll admit, I have a pretty heavy bias toward Utah's local species!).
My collection is always evolving. Alongside custom decals, I spend a lot of time tinkering with 3D-printed accessories, testing them out to see what actually works best out in the wild. Whether you’re looking to deck out your tackle box or find a piece of gear for your favorite fishing buddy, I’m genuinely glad you stopped by. Tight lines!
-Blake