I am Beth, a graphic designer, illustrator and print maker living in Long Beach, California. My husband, Mark, and I own our own design studio, Hero Design Studio http://www.etsy.com/shop/HeroDesignStudio. We have an adorable dog named, Seri, and two very sweet cats Indie and Jpeg. I have always loved to cook and in 2010 I made a lifestyle change to cooking completely fresh, seasonal, clean and whole. I crave veggies and love to try new things. I am a conscientious omnivore that eats mostly vegetarian, but I occasionally eat meat and seafood when I feel like I can make the morally right choice and buy the meat I feel good about buying. All of the meat and eggs consumed in our house are bought from local farmers that raise their animals on pasture without the use of antibiotics and hormones. I eat a completely gluten-free diet (and have done so for over 6 years), but please don’t let that scare you off, in most of my recipes, you won’t even notice the difference. I try to cook recipes that are gluten-free by nature or make subtle substitutions to make them such.

I have adopted the belief that avoiding processed foods and eating whole and seasonally will completely change the way you feel. For me it started with a 30 day cleanse, and I haven’t stopped since. In 2010, after making this lifestyle change I lost 30 lbs and I never looked back. I have never felt this great in my life. I try to buy ingredients that are local, in season, organic and whole, when available. I don’t like to measure and I cook by taste, so please take that into consideration when reading. For me cooking is all about experimenting and tasting. And yes, sometimes this philosophy fails me. In addition to being addicted to veggies and yoga, I also am addicted to that feeling you get when someone you love takes that first bite of food, that you made especially for them. There is nothing like it.

I recently decided to combine my love creating via design, illustration and printmaking with my love of creating in the kitchen by creating a line of food and kitchen inspired prints.

I hope you enjoy them as much as I do and be sure to stop by to look for more new products really soon, I have lots of stuff in the works.