Vision
USMC Veteran · Wind Turbine Technician · Founder, Tenebrae Novae
They gave me 5,000 characters, so let me tell you what this shop is actually about.
I originally started this brand because I wanted to get more serious about fitness. I wanted something that would motivate me, hold me accountable, and hopefully motivate the people around me too.
But when I say "community," I'm thinking a lot bigger than the people immediately around me.
When I got out of the military, I started seeing the world differently than I did when I was younger. My eyes opened to how divided our country has become, and at first, I wanted to get extremely political about it.
If you know me personally or follow any of my other socials, you've probably seen it. I was angry.
I was angry at the system. Angry about how unfair things can feel. Angry about knowledge being gatekept. Angry about how misinformation from every direction affects ordinary people who are just trying to live their lives, support their families, and build something better.
Eventually, though, I realized something.
We are not just cogs in some machine.
We are the foundation. We are the fasteners holding the damn thing together.
Regular people have far more power than I think most of us realize. But meaningful change isn't going to come from one person, one business, one company, one political party, or one ideology magically fixing everything.
It takes people.
And once I reached that point in my thinking, I realized something else: this isn't only about America for me.
It's about humanity.
I care about the unnecessary death. The unnecessary hardship. The division. The greed. The wasted potential.
I genuinely believe that, as a species, we should be further along than we are. We have accomplished things our ancestors could barely have imagined, yet we still find countless reasons to tear each other apart.
At the end of the day, every single one of us lives on the same rock called Earth, a speck in a universe bigger than any of us can truly comprehend.
That perspective matters to me.
I believe we can do better. I believe we can build more than we destroy. I believe we can disagree without hating each other. I believe knowledge should empower people instead of being used to divide them. And I believe ordinary people working together can make a much bigger difference than we've been taught to believe.
That is what this brand is becoming.
Yes, it's clothing. Yes, it's fitness. Yes, I want to build a successful company.
But I want Tenebrae Novae to represent something beyond a logo on a shirt.
Discipline. Growth. Strength. Knowledge. Unity. Becoming better than the person you were yesterday and helping the people around you rise with you.
Rise Beyond Limits isn't supposed to be some empty phrase slapped underneath a logo.
It's the point.
Push beyond the limits placed on you by your circumstances, your past, other people, and eventually even the limits you've placed on yourself.
I don't pretend that I have every answer. I'm still learning, building, failing, adjusting, and figuring this out like everybody else.
But I am willing to stand behind what I believe in and put the work in.
If this becomes something bigger than me, good. That's exactly what I want.
And to anyone who decides to support this brand, wear something I created, share the message, challenge an idea, contribute knowledge, or simply follow along as this grows: thank you. I'm grateful that you're here.
This is bigger than clothing.
TENEBRAE NOVAE
RISE BEYOND LIMITS.
REMEMBER YOU'RE NOT ALONE.
