Everyday jewelry for everyone! We appreciate the natural beauty!
"HandMade in Sweden" jewelry features genuine gemstones and natural mother of pearl beads.
Natural gemstones are underused in everyday jewelry. They are not always perfect, but the imperfection makes us emotionally connect with the stones. Being perfect is not the goal of life. Happiness comes from being true to yourself.
Our approach to sustainability is to make something you want to wear and keep and feel good about yourself, not something you buy and discard.
We all have that one fashion item that we keep wearing until it is too broken to wear, then we have to look for everywhere to find another one exactly the same. This is the power of emotional attachment. We believe this is half of the answer to sustainable fashion. Technology can change the way we produce and dispose things, but cannot change the way we use things.
Handmade means we are limited by tools, but not limited by imagination. Imagination doesn't necessarily means otherworldly vision, it can be considerations: imagine a senior lady who prefers magnetic clasp for easy use; imagine vegans who want to avoid animal related components; imagine consumers who want to repair or upgrade their jewelry. Yes, we can customize your jewelry to all your needs, just send us a message and tell us your need!