TheEcomQueen

Hi, I'm Mel 👋

With over a decade of hands-on experience running my own multi-award-winning skincare brand, I know exactly what it takes to grow a product-based business from the ground up.

Since launching in 2013, I’ve mastered the ins and outs of Shopify, product development, branding, customer experience, and everything in between. My background in advertising, marketing, and event management—combined with 20+ years in high-level admin and operations—has equipped me with a unique blend of strategy and execution that helps eCom brands not only stay afloat but thrive.

Clients have lovingly called me "The Queen of E-Com" and yes, in the corporate world, I earned the title “the ruthless German”—thanks to my obsession with efficiency, systems, and getting things done to the highest standard.

Whether you're stuck with a messy website, unclear strategy, or just want support from someone who gets small business—I'm here to help.

Let’s grow your brand with smart, strategic, no-fluff support.