Since I was young, I was appalled at how many Indians chose to just throw their waste out on the streets and what was worse was that my fellow countrymen would ardently follow rules of not littering when they traveled abroad.

During my Master's degree in the UK, I came across the concept of sustainability and social enterprise and even stumbled across a few stores that stocked upcycled products. Once back, I began experimenting with upcycling on the weekends along with my full time job. I experimented with all kinds of waste. In a few months, I quit my job and decided to pursue this venture full time after seeing a real need for it in India and the interest of people around me.

I have been using vinyl records and CDs to make cool products. So far I have sold them in over 20 cities in India both online and offline. I now want to spread the love internationally as well and hope to sell to all upcycling enthusiasts outside of India too :-)