Built from Experience. Made to Be Useful.
I'm Alexandru Stoica, the founder of VerticalFoundry.
I lost my mother before I turned six. My father's work kept him away for much of my life, so I was raised by my maternal grandparents until I turned eighteen. My grandmother was the steady presence in those years.
That upbringing shaped how I approach life and work. I learned to adapt to circumstances I couldn't control, to take responsibility where I could, and to keep going when the way forward wasn't obvious.
I also learned how much it matters to have someone dependable in your corner.
Over the next 25+ years, I built businesses, led teams, and managed operations across e-commerce, retail, international distribution, and digital services.
Today, I'm Head of E-commerce at GSMnet, working with GSMnet.ro and a network of 35+ international Shopify stores. Earlier chapters of my career included Diverta Online, TicketPoint, RTC Holding, and other entrepreneurial roles.
Those years taught me something about small businesses: the people running them are often doing more than anyone sees.
They're serving customers, managing costs, making pricing decisions, solving everyday problems, and still finding time to plan for what's next.
They shouldn't have to struggle with complicated tools on top of all that.
In 2024, I survived three strokes and spent months in the hospital. As a father and an entrepreneur, that experience sharpened my understanding of something I'd valued for years: time is precious, and the work we do should be worth the time it takes.
I began asking myself how I could use what I'd learned to make everyday work a little easier for other business owners.
That's where VerticalFoundry began.
We're developing practical, industry-specific tools to help independent service entrepreneurs and small teams understand their numbers, organize their work, and make everyday decisions with more clarity and confidence.
My approach is straightforward: start with a real problem, design something genuinely useful, and keep it as simple as possible.
I care about clear instructions, honest descriptions, meaningful functionality, and fair pricing.
Our downloadable products are designed around one-time purchases rather than recurring VerticalFoundry subscriptions. Any third-party software or service requirements will be explained in the relevant listing.
I want you to know what you're getting before you buy, and to have a way to ask for help if something doesn't work as described.
Not every tool will be right for every business. And I believe being clear about that is part of earning trust.
My story explains why I care.
My work must show whether I can help.
If you'd like to learn more about my professional background, you can find it here:
https://www.linkedin.com/in/alexstoicax/
Thank you for visiting.
I hope the tools we build help you spend a little less time managing complexity, and a little more time on the business — and life — you're working so hard to build.
Alexandru Stoica
Founder, VerticalFoundry
A brand of Quant Data Intelligence LLC
